Published Oct 8, 2013 at 3:00 pm (Updated Oct 8, 2013)
In the 18 months since going on the air, Baton Rouge-based The Outdoor Shopper has expanded its televised shopping show from one channel—Pursuit Channel—to six, including Cox Sports, World Fishing Network, Direct TV 227, Outdoor Channel and Sportsman Channel. Additionally, TOS, as it's known in the industry, is currently in discussions with Discovery Channel and hopes to soon ink a deal. "We have really branched out a lot," says company CEO Speed Bancroft. "We've been expanding because of the overwhelming number of people who want to be on the show." Like programs on shopping channels such as QVC and HSN, TOS showcases a variety of products from different vendors that viewers can purchase by phone or online. But TOS specializes in products for fishing, hunting, camping, hiking and other outdoor activities. TOS, which is based at Celtic Media Centre, recently doubled its office space to accommodate its growing staff, which now numbers 23. The company also produces programs at a studio in New Orleans and at a facility in Florida. Currently, TOS is on the air 18 hours per week. Bancroft's goal is to get up to 72 hours per week, which would be enough, he says, to launch his own TOS channel.